How To Do Off-Page SEO?

Here’s a crash course in SEO. Search engine optimization distills into two activities: on-page and off-page SEO.

On-page means the optimization efforts made on or in website. For example, the keywords chosen and their placement is a good example of on-page optimization techniques.

As the web grows, keyword research is critically important. You want to use keywords that are actually searched, but don’t have so much competition that you’ll never have those keywords work for you. It’s a balancing act.

Off-page SEO is about getting links to your website. Search engines in large part judge the value of a website by the number of links to a particular site and the quality of those links.

For example, a link from Fox News website is far more valuable than a link from your local hair salon owned by a friend. You also want links from websites and blogs that are related in content to your site.

Also get links from sites whose content is similar to yours. For instance, if your site is a law firm, get links from other lawyers. Don’t waste time getting links from a hair salon website.

So, it’s easy to talk about getting links and musing about getting awesome links from CNN, but just how do you get those links? 3 approaches are commonly used; they are:

1. Write such good content other sites want to link to you. This is the attraction method.

2. Be a deal-maker by link exchanging with related websites. E-mail a site owner or webmaster and ask for a link exchange.

3. Create inbound links by writing and publishing content on sites outside your website.

My favorite method is number 3. There are many places to put out content with links to your site. You can write articles, comment on blogs, get you site bookmarked with social bookmarking sites, and write guest blog posts … to name a few methods.

My only gripe with number three is it takes a lot of my time. I spend a great deal of time building links outside of my site; I do so in a genuine effort. I always try and write informative articles and blog comments. I don’t want to add useless content to the web.

However, I do have help with my off-page SEO efforts. I use some very good SEO software services that automate some of my efforts leaving me only having to focus on creating great content.

Build high-quality one-way links with Linkvana, but first read this search engine optimization search SEO software review on our quality and informative practice management blog.